Finding New Clients For Your Nutrition Practice…Using Your iPad or Smartphone

English: Logo of Educational Initiatives

Do "Lunch and Learn" Presentations to Corporate Groups

I recommend this approach to my sales organizations (another industry).  It seems to be effective – good luck:

On your iPAD or smartphone:

1.  To find worthwhile opportunities:  Do a search for “Corporate Headquarters in CT” (use your own state or city).  The result will be all the large headquarters in your area.  These are good prospects because they are typically looking for guest speakers for their “Lunch and Learn” initiatives.  

2.  Then, call their HR departments:  to propose your being a guest speaker at their next “Lunch and Learn” initiative…

  • Using that verbiage will help them quickly know what you are talking about, in one sentence.
  • Now-a-days, you will typically hit voice mail, but that phrasing will still work…because the HR departments…if they don’t have a “Lunch and Learn” initiative…will know that they should…and will often jump on the idea because your guest speaker services are free and it enhances their initiatives to show support for employee well-being, etc.
  • Note:  Don’t get discouraged when calling all these HR departments…it is key to remember it is a numbers game i.e. you’ll have to leave perhaps 10 voice mail messages to get just 1 to 2 return calls.  But those that do this difficult task, are typically rewarded with a growing clientele and revenue base.

3.  Other Tips:

  • When you leave your voice mail above, offer to fax or email a “1-page summary” describing your proposed “Health and Wellness” presentation.  Mention your blog or web address, and email.  This approach will impress them with your professionalism and preparation and will set you apart.  It will greatly increase the quantity of interested responses you receive.
  • I will provide more tips in other blog entries i.e. presentation templates, sample verbiage, blog approaches, etc.

Sincerely,
John Hudson  About

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